Saturday, November 5, 2016

Experience Economy

As authoritative experts say, from about 90-ies of the last century, we are entering a new economic formation - in the era of Experience Economy and economy of the consumer experience as the main battleground for customer management becomes the experience of the consumer (see article Pine, J. and. Gilmore, J. (1999) of The Experience, Economy , the Business School, the Harvard Press, The Boston, 1999).

Thursday, November 3, 2016