Monday, April 18, 2016

What logical problem from another perspective Apple is behind the push iPhoneSE

What logical problem from another perspective Apple is behind the push iPhoneSE

  the iPhone SE are currently available for a long time, as a minimum starting price of the iPhone, which from the beginning of the rumors concern, after the release of a variety of positive, negative voice is also very much discussed, but the basic tone is more negative counterparts, are not optimistic about the outside world mainly, some media also lists the disadvantages of the SE Articles of show it is not worth buying, a variety of emerging issues also continued to contribute to the quality of this trend.
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  Today, we do not argue in this iPhone5 appearance, iPhone6s core product in the end how, we additionally another angle to see from Apple's perspective, it is in the end why SE launched this product? What is implied by the logic of that?

  Internal Mechanism wonderful named

  iPhoneSE this product from the naming point of view it is very wonderful, neither Apple has always used digital or digital letters of tradition, nor follow before positioning the entry 5c named this way, only to become the first letters of the name iPhone. According to the official statement, SE is SpecialEdition (Special Edition) meaning, but in fact behind this particular name is rich in meaning.
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  First, give up the well-known figure named partly disguised in the SE extension of the life cycle, it may not be affected by the latest figures named algebra, discourage consumers perceive the visual impression from the old nomenclature. Thus, even after the next iPhone7 / 7s / 8 / 8s launch, SE comparison does not fall into the passive from the name Apple can still put funding sources put it as a separate series of strong marketing, this naming the other hand, 5c, with the Over time it becomes more and more out of date.
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  Secondly, SE hardware specifications are not the same as the year 5c a year behind, a new name in the past and help the poor "cheap machine" image of distinction, not 5c show a continuation, but a new product. At the same time strong enough to support its hardware specifications are also a few years of life, whether it is something new or future ApplePay this new iOS system can enjoy the same treatment and 6s, coupled with the low price of $ 399 is really cost-effective bursting, SE's name does not seem out of the grade.
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  Finally, do not use digital naming another advantage is that sense may not be clear whether there is a subsequent product updates, special edition let even more prominent identity, creating a classic commemorative taste. Once this product is cold in the market, but also the failure of the SE series, you can pause, does not affect the reputation of the mainstream products; on the contrary, such a hit, or continue the call SE2 NewiPhoneSE new products also can be.

  Avoid left and Bo product positioning
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  In recent years, Meizu progress very rapidly, greatly accelerated pace of innovation, although this Meizu help stay competitive in the market, but also created new low-end products hit the high-end old situation, but there is no iPhoneSE these concerns .

  On the one hand, its screen size and 6s, Plus difference is obvious, for basic customer groups is not the same. Before prefer using the SE 3.5-inch, 4-inch iPhone and the old iPhone, no contact with the user, the release of favorite small screen user spending power, causing a new wave of replacement, but also to Android, WP users can lower experience the ecological threshold iOS effective in defense while increasing market share.
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  On the other hand, SE and mainstream iPhone has obviously spread, it does not affect the original plan to buy large-screen iPhone consumers change their minds. As already spend more than 6 and iPhone users, they will go is difficult to choose a small screen SE, because when used to seeing a large-screen phone display, you can not go back in the future to replace the phone also most will choose a new iPhone7.
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  For these reasons it is assured to make Apple's latest chip, the camera body into the SE at the heart of both the easily filled key consumer perception, but also in the fingerprint sensor, the screen where the use of relatively lightly predecessor, save costs, coupled with a consistent look, left late "conscience" pricing enough room.

  Apple Promotion Service

  SE together with a launch in China and Apple's mobile payment services ApplePay, there are on-line more than 3 million bank cards tied to the card within 72 hours, can be described as impressive. However, this figure from the existing bank card number and long-term development, is still not enough, especially in the Samsung, Huawei are menacing backdrop, how to continue to expand high-speed services such as business ApplePay Apple solved the problem.
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  In fact, now various mobile phone manufacturers are well aware, mobile payment is the next tipping lifestyle changes of the air, whether it is from big data to obtain user information, or to drive sales of new equipment, are necessary to compete for high ground. It is not difficult to foresee the coming period NFC, fingerprint identification will be more and more to the low end of thousand Yuan machine penetration, just add the proper guidance and strong marketing promotion, the number of users is likely bound to grow exponentially , maybe even broke out a variety of "partisan", tell your mutual war.
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  This situation has been selling high-end machine for apples is unfavorable, especially in 2016Q1 Apple phone in the case of the Chinese market sales growth slowing, the introduction of the entry-iPhoneSE to boost sales, improve the user group is a great cover good. If we look carefully, it is not difficult to find people surrounding the use of Apple's phone has been relatively little from the early years, the more elite groups more slowly to the popularity of mass society, the older elderly, young people who work in the use of iPhone , and a relatively cheap price, the flagship of the new machine configuration line will undoubtedly accelerate the pace of this popular.
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  More importantly, their acceptance of new things more often than we imagine to be fast, but also willing to download songs, using this value-added service charge, can greatly promote AppleMusic, further growth in the AppStore, incidentally, to complete the bank card bindings that use ApplePay is sooner or later thing.
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  From case to see the latest from Shenzhen AppleStore, SE shelves every day for about an hour after being sold out, the Gold version is being touted, it is visible although cold in the US, but for the emerging market countries still have appeal.

  to sum up

  Although there are a variety of negative news for SE currently on the market, but more for the occasional isolated incident, not just a simple explanation SE for misappropriating, because from it in terms of product quality and price indeed be considered Apple has "conscience" of a product.
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  Apple while standing on the perspective of SE, it was placed more to increase market share, hopes to promote mobile payment, as to how much effect it can only wait and see. But what is certain is that it must be a small-screen phone care Gospel's favorite.
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