Thursday, April 21, 2016

Foreign media: iPhone7 difficult to upgrade the highlight of iPhone sales decline

Foreign media: iPhone7 difficult to upgrade the highlight of iPhone sales decline

Beijing April 21, according to foreign media reports, as Apple's best-selling product, the iPhone sales this year may face the first ever decline. Barclays Bank analyst Mark Moskowitz (Mark Moskowitz) and his team in the latest report is expected, iPhone sales are expected to decline in the next two quarters, partly because this year's flagship model iPhone7 too difficult a major upgrade .
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"Our research shows, iPhone 7 prototype did not show any must-have for adjusting sizes. From this point of view, iPhone7 may be more of an upgraded model, rather than the kind of new models iPhone6" Barclays team said. They are now expected this year, iPhone sales will decline 1.8 percent, less than previously expected.
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iPhone sales trend since 2008

iPad sales of other Apple products has declined, but iPhone sales fell even more worrisome, because the proportion of Apple's phone revenue in each quarter more than 60%. Barclays said that if the decline in iPhone sales momentum continued into 2016 after difficult for them to continue to be optimistic apples. "If the slowdown in iPhone sales over two or three quarters, we do not think Apple's growth or other service sectors may be sufficient to offset the decline in mobile phone sales, service revenue even after the device is installed to a year to figure out." Barclays said.

However, Barclays believe, iPhone sales growth of no more than three quarters of stagnation, is still optimistic about the mobile phone upgrade iPhone7 later. "Apple's future mobile phone may have to make major changes, including the introduction of higher brightness OLED screen, deselect Home primary key, wireless charging, etc. In our view, these potential adjustments will revolutionize the iPhone, we will push iPhone sales growth in 2017 is expected to increase to 10.3%, higher than the previous 6.3%, "Barclays said.
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Apple's stock price

As the market for iPhone sales slowed concerned, Apple's stock price struggled in the past year, which also happens to highlight the importance of the iPhone for Apple.
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