Wednesday, April 20, 2016

Apple App Store downloads in Q1 revenue is lost to Google, but more than 90%

Apple App Store downloads in Q1 revenue is lost to Google, but more than 90%

Beijing April 20 news, the first quarter of 2016, applications market index report market research firm App Annie released in the first quarter of this year, Apple's App Store downloads only Google Google Play half, but revenue is more the latter approximately doubled.
Google Play App Store application download is about twice

Over the years, Apple's App Store and Google Google Play application number of downloads, income and they actually get there is a certain gap, but this year the trend seems to have reached its peak. The report shows that in the first quarter of 2016, app downloads on Google Play App Store is about twice as much, but the latter as a more profitable platform, Google Play about 90% of its quarterly revenue was up.

One of the key highlights of the report, is the App Store revenue from the Chinese market showing rapid growth. In the first quarter, with revenue from the App Store Chinese market grew by 2.2 times, which also makes China more than Japan, ranked first in the App Store revenue. It reports that the Chinese market has been able to rank first in the App Store revenue, partly attributable to the local "a large number of mobile gamers' contributions.

In addition, the report also referred to the Chinese market (video Tencent, QQ music) as well as the US market (especially Netflix and Spotify) entertainment, music application on the show "explosive" growth, said this subscription pricing model in both markets everywhere .

As emerging markets, countries such as Vietnam, Argentina and Egypt Market Play Store revenue made a great contribution, although each user consumption habits in these areas vary, but the game has become a common application of consumer-driven power.

The report concludes with forecasts, electronic games industry in 2016 on the Chinese market may usher in rapid development, will drive revenue growth related applications.
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